From January 26 to 30, 2026, Rwanda through the Data Protection & Privacy Office (DPO) will be conducting an awareness campaign aimed at strengthening the culture of data protection and privacy across the country. This initiative builds on the foundation of Law Nº 058/2021 and the establishment of the DPO in 2022, which have already driven significant progress in registering and certifying organizations. However, the campaign emphasizes that compliance is more than certification, it requires accountability, transparency, and a sustained commitment to safeguarding personal data. 

By embedding privacy into Rwanda’s national consciousness, the initiative aims to build trust between citizens and institutions while reinforcing that protecting personal data is a continuous effort. Ultimately, this campaign represents a movement to empower individuals, foster responsible digital citizenship, and secure Rwanda’s digital future.

Objectives

• Reinforce the message that registration is only the beginning of the compliance journey.

• Encourage organizations to embed a culture of data protection and privacy.

• Empower citizens with knowledge of their rights as data subjects.

Targets

• Organizations via Data Protection Officers

• The public

Theme:

• Compliance is Beyond Registration, it’s a Continuous Journey (Organizations)

• Value your Personal Data “Ha agaciro amakuru yawe bwite” (Public)

Key messages:

• Compliance Culture: True compliance is more than a certificate, it’s a culture of accountability.

• Know your rights: You are the data subject. Your rights matter most. (public)

• Privacy Leadership: Institutions must lead by example in protecting personal data.

• Building Trust: Respecting privacy builds trust between institutions and the people they serve.

• Continuous Compliance: Compliance is not a one‑time event. It’s an ongoing responsibility.

Key communication channels

X Platform

WhatsApp

Instagram

LinkedIn

Facebook

YouTube

TikTok